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Richie Campbell | Goodies Sportive Thoughts
We proudly could say now that Richie is like part of the family. He showed love and support from the very beginning, which meant a world for us to be honest. There was no one better to start our new Sportive Thoughts than him.
The Lisbon singer is widely influenced but different cultures around the world, mostly Jamaican, and with his Bridgetown collective he´s anticipating the next moves in the Portuguese scene. We met with him in his neighborhood, to shoot some videos that you can enjoy in our social media and ask him about some topics that are important for all of us.
Kiks: We discovered your music in our very beginnings and we were shocked about your approach to Jamaican music and its slang. We bet all to multiculturalism as a brand and would like to know where you take all that from.
Richie: I grew up listening to reggae artists like Bob Marley, Dennis Brown, Jacob Miller…That was my first introduction to Jamaican music. The message, the songs and the stories told in their music made me curious to know more about their culture and ever since then I´ve been flying back and forth between Lisbon and Kingston. I believe that Jamaican culture is the most influential in the world: every genre that we listen to nowadays from hip hop to reguetón is deeply influenced by reggae or dancehall.
K: Amapiano, modern RnB dancehall… All that’s catching the mainstream ears now but its been a long way since when you started…
R: I love seeing afrobeats and dancehall reaching mainstream audiences because I think that´s where they deserve to be. At the same time, I always want to be ahead of the curve so it puts pressure on me to find a new sound or a new wave. That makes me grow and evolve as an artist.
K: Looks like now every artist got to have a disguise, project some kind of character, and we see your approach to fashion as a statement for the opposite. Comfy but classy, still.
R: Being an artist come with the pressure of looking a certain way and I obviously want to look good but, most of all, I want to feel like myself. I try not to take fashion too seriously and I try to dress in a way that reflects who I am and not what some industry wants me to be.
@richiecampbell
@kike.kiks