We present our most ‘sportive’ collection ever. With Olympic Games we want to offer our vision of what the ideal uniforms would look like for an Olympics Goodies. Continuing with the tradition of the Olympic rings and the union of cultures that they represent, we offer a series of garments with prints inspired by the competition.
The idea is to update the collective image we have of sport and athletes, linking it to a more ‘vintage’ aesthetic and offering an extra quality. We are from a generation that dreamed of wearing Jordan’s tracksuit at the 1992 Olympics and we want that vibe to be available to any athlete who is aware of current and past trends. That is why we wanted to have first-hand protagonists to present it: two high-level Portuguese athletes in a boxing ring.
We were inspired by the elite, and we lowered it to our everyday reality, imagining how someone from high society who attends a sporting event could appear in public mixing those luxury brands with a casual touch. A clear example of this is our cable knit vest with our embroidered logo or, also, our bandana with the Olympic rings and international flags.
Our heavy weight washed cotton kangaroo would be the perfect coach for the athlete to acclimatize after the competition. As John Wooden, the historic American basketball coach, said, “training is for the athlete what flour is for the baker: something essential for a good job.”
At Goodies we believe that, today, the personality of that athlete is transmitted through an equally necessary aesthetic. Outside of the training courts and gyms, when returning to the streets, the codes are made accessible to everyone without any kind of competition.
Classy but comfy.
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