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GOODIES SPORTIVE X ULTIMATE X LEROY
Brussels has always been more than another city for Goodies Sportive. It’s a place tied to our early days, and to the people who helped shape the path.
Before pop-ups, collaborations and international drops, there was Ultimate. They were the first store to reach out to us when Goodies was still taking form. That first connection opened doors and created a network of relationships that remains important today. Without that early trust, a big part of what we’re doing now wouldn’t exist.
Going back to Brussels in 2025 felt natural. This time it wasn’t just a retail moment, it was a collaboration and a celebration. Together with Ultimate and Tom Leroy, we developed a three-way project that became a retro football jersey something that carried nostalgia, cultural references and the spirit of the city.
The pop-up turned into a proper party. Friends, good music, good energy, no ego, no filters. The kind of night that reminds you that streetwear lives in scenes, conversations and shared spaces, not just shelves and websites.
For us, this collaboration went beyond the product. It was about acknowledging the people who believed early, created links, introduced us to others and helped build a community around the brand. In Brussels, two names stand out in that story: Ultimate and Tom Leroy. They are part of the reason why we are here today.
Goodies Sportive x Ultimate x Tom Leroy.
A collaboration made of history, football culture and friendship.
Brussels, Belgium2025
Goodies Sportive Team