Future free

Do you know that feeling when you go down the street and nothing seems authentic to you anymore? That everything is a mixture of references mixed with more Internet references? That feeling that there is someone or something that dictates what is cool and the rest of the world is dedicated to making versions of that? Do you know that feeling?

We are not another fashion brand of basics that buys fruit of the loom garments and puts their logo on it. Not are we another brand that boasts of its environmentalism, and of course we are not standard-bearers of Arab culture. We do not seek to attract attention in your timeline … we are the result of mixing, globalization and constant change … After this shitty year, we want to start writing our history with this little drop, the first of many. Future Free.